Think BR: The consumerism of B2B marketing
13 Nov 2012 | by Simon McEvoy
Times are changing for the B2B marketing sector, with businesses taking on a more human approach, writes Simon McEvoy, planning director, Tangent Snowball.
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Trading Places: this week's people moves
07 Dec 2012 | by Maisie McCabe
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.
Royal Mail unveils direct marketing facility MarketReach
09 Jul 2012 | by Alex Brownsell
The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.
Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.
Information Arts founder quits for angel investments
23 Feb 2012 | by Daniel Farey-Jones
Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.
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