Click 
to remove filters
LONDON - DM Print, the Direct Marketing Group's data arm, has launched a suppression service for marketers in the charity sector, to improve retention and lower the cost of keeping accurate customer records.
LONDON - The UK's direct marketing industry has increased its suppression usage by up to 42% between 2006 and 2007, equating to a 145m-item reduction in mailings to clients who have gone away or are deceased.
LONDON - Experian has said it is contemplating a disposal of PriceGrabber, the US and UK price comparison website, acquired for $485m in December 2005.
LONDON - Experian has appointed Gareth Mitchell-Jones from Dunnhumby as director of the analytics practice within its integrated marketing division.
LONDON - International charity Help the Aged has appointed The Software Bureau to enable it to cut costs by taking its donor management in-house.
LONDON - A greater proportion of marketers plan to invest additional resources in data than digital marketing over the next year, according to Alterian's North America-focused annual survey.
LONDON - Digital and direct agency eCircle has made three senior appointments to the agency from IPT, including Barney Willis who will head up the media team at the agency.
LONDON - Business and consumer data company InfoUSA has appointed Richard Lloyd as general manager of its new subsidiary InfoUK.com, which launched this month.
Even the most successful direct marketing activities are experiencing declining response rates. TPS, MPS and Electoral Roll opt-outs are on the increase, while spam filters are becoming more draconian, writes Alan Thorpe, commercial and operations director of G2 Data Dynamics.
LONDON - Broadsystem is to launch a business-to-business marketing consultancy division offering clients services in customer data management, prospect targeting and communications channel management.
