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LONDON - Annual performance figures for Royal Mail have been criticised by Postwatch, the industry's watchdog, following a summer disrupted by industrial action that caused the first-class delivery rate to plunge far below its target.
LONDON - Barclays Wealth has appointed Nathan Dawes, a former group account director at Leo Burnett Sydney, as head of marketing communications for its direct brokerage division, Barclays Stockbrokers.
LONDON - DM Print, the Direct Marketing Group's data arm, has launched a suppression service for marketers in the charity sector, to improve retention and lower the cost of keeping accurate customer records.
Choosing the most effective methods for communicating with an audience is a challenge for most organisations, especially those that have a specific group of people in mind that they want to target, writes James McGruer, head of government marketing at Royal Mail.
LONDON - The UK's direct marketing industry has increased its suppression usage by up to 42% between 2006 and 2007, equating to a 145m-item reduction in mailings to clients who have gone away or are deceased.
LONDON - BD-NTWK has created a brochure to drive customer sales of the new Peugeot 308, as part of the agency's latest work for the car manufacturer's 'making of' print series.
LONDON - Illustrated book specialists The Folio Society has briefed direct agency Entire to handle a customer acquisition programme that will tie up with the Sunday Times Fine Books brand.
LONDON - RMG Connect has hired Tony O'Toole as its new executive planning director and poached Gary Fraser from Claydon Heeley as a creative business partner.
