Sony UK hires WebtraffIQ to improve customer loyalty
11 Dec 2003 | by Jennifer Whitehead,
LONDON - WebtraffIQ has been appointed by Sony UK to manage website measurement and analysis as part of an effort to increase customer loyalty.
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Time off work for celebrating what you believe in
12 Dec 2003
As brand and legal guru Ardi Kolah reports in his last column of the year, there's now a new legal duty on employers to recognise other religious holidays and not just Christmas.
PPA backs magazine advertising in £5m marketing push
10 Dec 2003 | by Staff,
LONDON - The Periodical Publishers Association has launched a £5m initiative aimed at promoting magazine advertising to brand managers and agencies.
AOL launches website to drive UK advertising sales
10 Dec 2003 | by Staff,
LONDON - AOL UK, the internet arm of Time Warner, has launched a website as part of its campaign to promote the virtues of advertising online.
Echo's Murray to head ValueClick e-mail division
10 Dec 2003 | by Staff,
LONDON - Marketing services company ValueClick has established an e-mail marketing arm and hired Echo Direct sales director Regan Murray as the division's sales manager.
Times Online broadens appeal with business relaunch
05 Dec 2003 | by Jennifer Whitehead,
LONDON - The Times Online is relaunching its business channel to provide information by industry sector and broaden its appeal to the business audience.
Comic TV spots launch new Beechams throat lozenges
01 Dec 2003 | by Staff,
LONDON - A TV campaign by Grey London launches GlaxoSmithKline’s Beechams Max Strength lozenges with a series of comic warnings on the perils of a sore throat.
BBC and Haymarket agree customer publishing deal
21 Nov 2003 | by Staff,
LONDON - Haymarket Customer Publishing and BBC Magazines are to work together to develop a series of lifestyle customer magazines targeting the women's and retail markets.
Surviving a recession -- supplier relationships
21 Nov 2003
The word recession harbours a multitude of negative connotations and signals testing times for industry professionals across the board, writes Kevan Coleman, chairman of the K2 Group , in the first of four articles on how to survive a recession.
Vivaldi opens London office with Hensley at the helm
11 Nov 2003 | by Staff,
LONDON - Strategy, marketing and brand consultancy Vivaldi Partners has appointed David Hensley as managing partner to launch and run its new London office.
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