Think BR: The consumerism of B2B marketing
13 Nov 2012 | by Simon McEvoy
Times are changing for the B2B marketing sector, with businesses taking on a more human approach, writes Simon McEvoy, planning director, Tangent Snowball.
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.
Times are changing for the B2B marketing sector, with businesses taking on a more human approach, writes Simon McEvoy, planning director, Tangent Snowball.
The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.
Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.
Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.
TNT Post UK sales and marketing director Marc Caulfield has left the company to pursue other opportunities.
PARIS - Ipsos has successfully completed the acquisition of Synovate for an enterprise value of US$723m. This transaction makes Ipsos the third largest global market research company.
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.
BSkyB has appointed William Mellis, its group director of business performance, to succeed Duncan Painter as managing director of Sky IQ, its customer database services arm.
The closing date for voting in the BR Hall of Fame, created to recognise innovation and achievement in the advertising, media, marketing and communications industries, has been announced and a new nomination added.