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With every year that passes, old age becomes less of a victimhood and more of an opportunity. This has the potential to radicalise brand-consumer relations in the most aged consumer societies and invites us to seriously review traditional conceptions of how to engage older consumers.
Some worry that the success of luxury brands in emerging markets is unsustainable. Talking to local consumers suggests that the good times still have a long way to roll.
The Future Foundation has been closely tracking the growing phenomenon of cashless payments. Here we showcase some of the most salient highlights of our research to explore how close we are to becoming a cashless society and what this will mean for brands.
The concept of 'money' has become seriously more diverse in recent times. Here we highlight the major developments in alternative financial currencies, including local currencies, non-monetary exchange schemes, electronic money and mobile payment solutions.
Stimulated by dramatic innovations in the world of m-commerce, the physical retail space is currently undergoing a dramatic revolution as experiential treats, and new forms of entertainment, social connections and convenience are injected into it. Already, over 50% of women agree that "for me, shopping...
Localism has become a primary consumer virtue these days, guiding many consumer attitudes, purchasing decisions, online innovations and public policy developments. In this trend summary, The Future Foundation explores the new dimensions of Localism and maps out key commercial implications for business...
With mobile apps like Foursquare and Vouchercloud providing incentives for us to spontaneously visit shops, restaurants and bars in our local vicinity, we explore how the Digital Revolution is seriously energising the appetite for local offers across a range of commercial sectors.
The Coalition's Programme for Government contains some powerful implications for local communities. We present here The Future Foundation's view on what these political shifts will mean for businesses.
Consumers have developed an intensifying awareness of price and of what constitutes value-for-money, placing fierce pressures on companies. We provide a snapshot of the Discount Forever consumer.
The Future Foundation has carried out extensive research on consumers' attitudes to pricing and payment models. We focus on answering the question "what are consumers willing to pay for?"
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