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Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox and Brand Republic.
TV ads for Blackcurrant Tango, the NSPCC and Lynx are the standout executions chosen by Ben Tollett and Emer Stamp, the joint executive creative directors at Adam & Eve DDB, in the latest in this series created in association with Thinkbox and Brand Republic.
Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
Nicola Yershon, Director of innovative Solutions at Ogilvy and the self-confessed David in the Goliath at Ogilvy, tells us why innovation is everyone's responsibility. She discusses the influence of entrepreneurial spirit and how knowing "enough to be dangerous about everything but know the right people...
One of the world's leading social media thinkers Antony Mayfield, SVP, Social Media, at iCrossing discusses how social media can be used to make content travel. He says that when it comes to media and marketing everything is still up for grabs and stresses that measurement should not be an afterthought;...
Whilst real time bidding has created a significant step-change in the technology used for adserving and is proving to unlock significantly more revenue for publishers, it does not eliminate all of the issues that premium publishers have been grappling with for the last decade. Following are 4 criteria...
Attention spans are shrinking. As millions of websites soon become billions, it becomes more and more difficult to hold the interests of online shoppers. Increasing competition has resulted in consumers visiting multiple sites before purchasing, not because the initial product was inferior, but because...
Once, marketing was confined to a few well understood vehicles, such as advertising, direct mail and public relations, where creativity was key. But this universe where marketing was considered more of an art than a science is long gone, giving way to a permanently changed landscape of incredible complexity.
In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant's lead medium
