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Leveraging owned media

The Thinking aloud speaker - Mark Eaves of Gravity Road provides an interesting perspective on the Guinness Book of Records - one of the earliest examples of owned media in this think piece. As well as showcasing one of the latest brilliant owned media launches from Footlocker.

MSN® Celebrates the Best of the Cannes Cyber Lions Awards 2005

Over the next four days we will be profiling some of the winners of this year's Cyber Lions Awards, all of whom have raised the bar of online creativity and set a precedent for online campaigns of the future.

Why Cannes is important to MSN®

As the 52nd Cannes Lions International Advertising Festival closes its doors and the industry returns from a week on the sunny Riviera, MSN takes a look back at the event and highlights some of the Cyber Lions Award winners. Marc Bresseel, Regional Sales Director MSN Europe, tells us why Cannes is important...

Nokia® - Great Use of Online Interactivity (2nd Place Entertainment)

In the run-up to Cannes, MSN® champions online innovation and profiles the winners of the first European Emmessennys awards.

MobilCom Campaign Creativity Hits Home (2nd Place FMCG)

In the run up to Cannes, MSN® champions online innovation and profiles the winners of the first European Emmessennys awards.

Audi Animation Brings Brand to Life (2nd Place Automotive)

In the run up to Cannes, MSN® champions online innovation and profiles the winners of the first European Emmessennys awards.

UIP banner uses striking creative (3rd Place Entertainment)

In the run up to Cannes, MSN® champions online innovation and profiles the winners of the first European Emmessennys awards

Fanta Light's Viral Valentine's Kiss (3rd Place FMCG)

In the run up to Cannes, MSN® Champions online innovation and profiles the winners of the first European Emmessennys awards

Nearly New Cars Countdown to Success (2nd place Automotive)

In the run up to Cannes, MSN® champions online innovation and profiles the winners of the first European Emmessennys awards.


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