The mum dilemma
06 Dec 2012 | by Tash Walker
Tash Walker, partner at The Mix Research, explores the dilemma that mum faces when it comes to feeding the troop and what this means for brands today.
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What do consumers think of 4G?
07 Dec 2012 | by Gavin Sugden and Aakanksha Haran
New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran, directors, Ipsos MediaCT.
App prices - a few pennies more wouldn't hurt
03 Dec 2012 | by Annette Ehrhardt
With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.
The new rules of engagement
28 Nov 2012 | by Paul Alfieri
Mobile, social and the cloud have created a massive disruption in the way brands and consumers interact, writes Paul Alfieri, vice president of marketing, Turn.
Consumer attitudes towards Christmas ads
26 Nov 2012 | by Keith Glasspoole
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole, deputy managing director, Ipsos ASI.
Driving to the digital future
23 Nov 2012 | by David Stradling and Ines Nadal
The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.
Viewable impressions send engagement and relevance soaring
19 Nov 2012 | by Michael Froggatt
New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind.
Social media gives you wings
16 Nov 2012 | by Charlie Dundas
Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.
Is Apple's halo beginning to slip?
12 Nov 2012 | by Lee Langford
Next year could provide some cheer for brands hoping to challenge Apple's dominance, research from Harris Interactive has found.
Olympic Games' impact on big brand sales
09 Nov 2012 | by Tim Eales
The London 2012 Olympics may have had a positive effect for some brands, but it remains to be seen if it brings long-term tangible returns, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
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