Think BR: Personally speaking
18 Dec 2012 | by Paul Porter
Personalisation is here and it's becoming increasingly sophisticated, writes Paul Porter, executive planning director, Mars London.
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Think BR: Which came first, the mobile site or the app?
20 Dec 2012 | by Mark Freeman
Don't make the mistake of thinking mobile is just about apps, writes Mark Freeman, creative partner, Movement.
Think BR: Good data protection law should not throttle innovation
13 Dec 2012 | by Nick Stringer
The European Commission's data protection proposals have the potential to set Europe's digital agenda back by years, writes Nick Stringer, director of regulatory affairs, IAB.
Think BR: The future of digital advertising is true ad personalisation
11 Dec 2012 | by Sam Barnett
Consumers are becoming increasingly intolerant of ads that lack direct and immediate relevancy to them as individuals, writes Sam Barnett, chief executive officer, Struq.
Think BR: Brand salvation is in curation
11 Dec 2012 | by Christian Purser
The answer to digital disruption can't be to do more things in more channels, writes Christian Purser, head of digital strategy, M&C Saatchi Group.
Think BR: The data exchange
05 Dec 2012 | by Sam Zindel
Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.
Think BR: Analytics holds the key to Cyber Monday success
03 Dec 2012 | by Peter Sieyes
The difference between Cyber Monday success and failure could all come down to data, writes Peter Sieyes, associate vice president of consumer marketing and innovation, Infosys.
Think BR: Keeping things real
03 Dec 2012 | by Sophie Kay
Placing the digital and the physical in two separate camps no longer makes any sense, writes Sophie Kay, account manager, 1000 Heads.
Think BR: Defamation on Twitter - how to avoid the legal risks
28 Nov 2012 | by Niri Shan and Adam Rendle
What responsibilities do marketers have when posting to Twitter, ask Niri Shan and Adam Rendle, media lawyers, Taylor Wessing LLP.
Think BR: Content is the answer
27 Nov 2012 | by Martin Lund Pederson
Changes in Facebook's algorithm are restricting brand reach on Facebook. This makes it even more essential for brands to post interesting and engaging content, writes Martin Lund Pedersen, regional insight manager with responsibility for social media analytics, MediaCom EMEA.
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