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Obesity is a serious issue; child obesity even more so. There is no debating the fact this is a problem which needs addressing head-on.
Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...
Abercrombie & Fitch's CEO, Mike Jeffries, is currently under fire about his comments on excluding people who don't fit with the brand.
Last month we had Depression Awareness Week, a week that couldn't be more relevant to the Advertising and Creative Industries.
As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.
Can you train people to be more creative? Aren't some people just more creative than others?
In the 1960's, David Ogilvy, in a keynote speech commented that TV advertising teams used to be separated from general advertising, "wasn't that idiotic" he opined.
Some brands don't need Facebook, in fact using it could be doing more damage than good, writes Kenny Nicholson, senior planner, Arnold KLP.
Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric.
In this extract from his book 'The Science of Serendipity: How to Unlock the Promise of Innovation', Matt Kingdon, co-founder of ?What If!, examines how large organisations can still be innovative.
