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Think BR: 2012 will be a creative year for online video

29 Dec 2011 | by Dara Nasr

Last year was a great 12 months for online video and 2012 looks like being even better, writes Dara Nasr, industry head of display for YouTube UK.

Think BR: When the Chinese talk about air... what does that mean?

28 Dec 2011 | by John Coll

Western brands wanting to succeed in China need to shed their assumptions, writes John Coll, director, Ipsos MORI.

Think BR: How to maximise your intangibles in a potential insolvency situation

27 Dec 2011 | by Stuart Whitwell

For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.

Think BR: Food to go - the death of the sandwich?

23 Dec 2011 | by Chris Molloy and Mel Jackson

With diet trends pushing sandwich retailers to generate more innovative, interesting food for out of home consumption, what's next for the humble sandwich, ask Chris Molloy and Mel Jackson of Brand Potential.

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica.

Think BR: Learning from our failures

22 Dec 2011 | by Doug Findlay

New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing.

Think BR: Planning your campaign with social media

22 Dec 2011 | by Caroline O'Donoghue and Andrew Blakeley

It has never been easier to find out how people talk about brands, write Caroline O'Donoghue, account manager at Brandwatch and Andrew Blakeley, social strategist at DDB.

Think BR: 'Tis the season to obsess about trends

21 Dec 2011 | by Richard Huntington

While trends are everywhere at this time of year, what we really need is a new action standard for insight, writes Richard Huntington, director of strategy, Saatchi & Saatchi.

Think BR: Luxury brands and the social media dilemma

20 Dec 2011 | by Jane Simmonds

Luxury brands using social media have to walk the tightrope between accessibility and exclusivity, writes Jane Simmonds, managing partner of Conran Design Group.

Think BR: What Google believes will deliver success in 2012

19 Dec 2011 | by Richard Trinder

In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader at Google UK.

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