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Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

The debate about integrating on and offline media into one agency seems to have been around for so long that you might be inclined to think that it is no longer the hot topic it once was. That said I firmly believe that given today's economic climate the issue of integration is more relevant and necessary...

Opinion: How to create design that works

22 Dec 2008 | by Paul Castledine

Consumers are far more aware of good design -- they appreciate it and get emotional about it, just as they do with the brands they love. So what makes great commercial design?

You have to be in it to win it

12 Dec 2008 | by Ardi Kolah

Hunting down new business isn't a process you should stop at the moment. And it really isn't an option for most agencies that are worried about how they're going to keep the lights on in the New Year. As Ardi Kolah reports, agencies need to use this time in the run up to the Christmas Holidays to recalibrate...

Opinion: The fears which still blight online retailing

02 Dec 2008 | by Steve Goodheart

LONDON - "In times of retail trouble, stay close to your customer." This seems an obvious statement but why then, in 2008, are there still stores and brands seemingly afraid of taking the most obvious step towards securing the ultimate retail relationship?

Opinion: Brand extensions

01 Dec 2008 | by Glenn Tutssel

All businesses look to grow and expand but when brands start to develop a bigger range of products, are they in danger of stretching their brand too far? Extensions can have a knock-on effect to the brands identity and can even put off loyal customers.

Opinion: So that's the idea, what do you think?

01 Dec 2008 | by Dan Thwaites

It's never going to be an easy situation. The people in front of you have just presented something which they believe solves your problem perfectly. They are probably excited about it and the chances are that they have put mental, sometimes physical, blood, sweat and tears into what they've showed you.

Opinion: Working towards a common goal

01 Dec 2008 | by Marc Lawn

Now is the time when business models need to be right. There is too much at stake, financially and logistically, for businesses to be spending wasted hours on internal processes that aren't working, and teams that are not communicating with each other.

Opinion: A sorry strategy

01 Dec 2008 | by Mark Taylor

Amidst the financial turmoil and with the British economy on the brink of recession and government bailouts on their way, Sir Tom McKillop, Chairman of beleaguered bank RBS, made a very public apology about the bank's financial situation in an attempt to restore confidence.

Opinion: Use words wisely to win clicks and influence people

26 Nov 2008 | by Tom Griffiths

When a consumer searches for your product or service online, you have a couple of seconds to catch their eye -- everyone knows this, but we need to remind ourselves of that fact.

Opinion: What Obama needs to do next

26 Nov 2008 | by Nima Yassini

As expected, most media pundits are making some form of comment this month about Barack Obama's historic victory in the US election. The marketing press are excited for their own reasons -- Obama is the first president, or indeed candidate, to really use digital marketing to fuel, fund and sustain an...

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