CREATIVE STRATEGY: Direct mail roars back to life for Porsche
17 Aug 2012 | by Simon S Kershaw
Is direct mail dead? Well, rumours of its demise are somewhat exaggerated in my world.
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Think BR: Time for automotive brands to get back on course
09 Oct 2012 | by Tim Gosman
When was the last time an automotive brand really grabbed us and captured our imagination, asks Tim Gosman, senior consultant, The Brand Union.
CREATIVE STRATEGY: VW's Polo campaign goes from strength to strength
14 Jun 2012 | by Simon S Kershaw
This film hit a nerve. Well, actually not "hit" so much as moved, tickled and embraced. This film being the latest TV commercial for VW Polo.
Think BR: Creating a culture of innovation
08 Jun 2012 | by Rebecca Price
Are brands doing enough to be different, asks Rebecca Price, managing director, Lloyd Northover.
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.
CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys
04 Apr 2012 | by Simon S Kershaw
Your reviewer is back in Blighty after recently touring Australia. Given the outrageous scale of the place, much driving was involved.
CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute
01 Feb 2012 | by Simon S Kershaw
Ad agencies have always had a penchant for ripping off films, whether Hollywood blockbusters or student projects.
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi
02 Jun 2011 | by Simon S Kershaw
Copy, eh? It's a bugger and no mistake. Should we even bother? A few years ago, one advertising luminary declared, basically, that all press ads should be 48-sheet posters. No more perfectly penned paragraphs, but five words or less.
Think BR: CRM and a sledgehammered Lamborghini
01 Jun 2011 | by David Rolfe
For luxury brands, getting the basics right is the bare minimum, writes David Rolfe, client services director, Snowball.
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