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Think BR: The consumerism of B2B marketing

13 Nov 2012 | by Simon McEvoy

Times are changing for the B2B marketing sector, with businesses taking on a more human approach, writes Simon McEvoy, planning director, Tangent Snowball.

CREATIVE STRATEGY: Sponsors' double fault at Wimbledon

07 Jul 2011 | by Simon S Kershaw

I live in Wimbledon. But I don't go to Wimbledon. However, there's no avoiding that racquet and ball stuff during the last fortnight in June.

Think BR: Does the LinkedIn model have legs?

24 May 2011 | by Bob Willott

Behind the brouhaha surrounding the public issue of shares in LinkedIn there are some simple financial facts that need to be kept in mind, writes Bob Willott.

A new low in pitch abuse, now agencies are having to pay clients to get on a pitch list

05 Jul 2010 | by Chris Arnold

The marketing industry in India has been shocked by a major group brand demanding that agencies (media agencies in this case) pay to get on the pitch list.

Think BR: The need for brand humility 2010

21 Jun 2010 | by Russ Lidstone

It's not a word that sits naturally in the brash world of advertising. But as the global economy stumbles forward, humility is the concept brand owners must embrace to engage with the consumers on whose patronage they depend. Euro RSCG's Russ Lidstone explains.

Opinion: Consumer trust of online communication from brands

20 Feb 2009 | by Ben Allan

The dramatic rise in digital marketing has confirmed that the online arena will only grow in importance for brands and the speed at which this has influenced the marketing strategies of brands has left many consumers feeling somewhat doubtful of the new medium.

Opinion: In uncertain times you need to be certain

20 Feb 2009 | by Dan Ginns

After years of steady growth, UK ad spend is on the decline in 2009 but the news is not all doom and gloom. While online advertising will not see the meteoric growth it has enjoyed over the past few years, it is still expected to show marginal growth, as brands seek to shift their budgets into a more...

Opinion: Online public opinion is the key to a successful social media strategy

20 Feb 2009 | by Graham Lee

To be successful in this market, online agencies must be looking at all other avenues of the "buzz generation" like organic word-of-mouth campaigns, supporting audio and video content, social networking platforms, more traditional support and that darling of social media, Twitter -- however, we must...

Opinion: Stand apart to be noticed

13 Feb 2009 | by Jeremy Walters

I was recently asked if the digital print industry is oversubscribed and this struck me as a curious question. It is curious because the simple answer is no -- the production capability of digital print industry in the UK has far more capacity and capabilities which are yet to be exploited. However,...

Opinion: Measuring marketing spend

13 Feb 2009 | by David Perkins

Encouragingly, it seems that clients are holding their nerve and heeding the lessons of previous downturns.

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