Think BR: What impact has the iPhone 5 really had?
04 Dec 2012 | by Tim Villanueva
Marketers can leverage the power of the iPhone 5 to deliver even richer experiences, writes Tim Villanueva, mobile marketing strategist, Fetch.
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Bridging the loyalty chasm
17 Dec 2012 | by Stuart Evans
Brands are missing the mark when it comes to meeting the needs of their loyal customers, writes Stuart Evans, UK general manager, ICLP, iclployalty.com.
Think BR: The value of accurate forecasting
29 Nov 2012 | by Richard Boyko
Improving company attitudes to volume forecasting can make a contribution to the bottom line, writes Richard Boyko, director, Ipsos Marketing.
Think BR: Getting the real measure of return on investment
19 Nov 2012 | by Marius Cloete
The PPA's Magonomics study is more than just an outright claim for magazines' effectiveness, writes Marius Cloete, head of research, PPA.
Think BR: Jeans, cornflakes, Christmas and Postar
19 Nov 2012 | by David McEvoy
The new Postar launches next year on a very auspicious date, writes David McEvoy, marketing director, JCDecaux.
Think BR: Odds on for disaster
08 Nov 2012 | by Richard Boyko
Forecasting will never be an exact science but with the right approach it can deliver accurate results, writes Richard Boyko, director, Ipsos Marketing.
Think BR: NRS PADD an important marker in magazine media evolution
17 Sep 2012 | by Barry McIlheney
The release of NRS PADD data showing online and print reach is a critical milestone for the magazine industry, writes Barry McIlheney, chief executive officer, PPA.
Think BR: The shifting value of TV advertising
14 Sep 2012 | by Simon Cross
Viewers are watching more and more TV long after it was first broadcast. Advertisers need to manage their media accordingly, writes Simon Cross, UK practice leader, media, Ebiquity.
Think BR: The importance of entertainment in talking to families
06 Aug 2012 | by Bobi Carley
Time-poor families deeply value the role of shared entertainment in their lives. As well as fulfilling emotional needs, entertainment also offers the potential to deliver emotional connections, writes Bobi Carley, commercial director, Disneymedia+.
Think BR: Anatomy of Influence
20 Jul 2012 | by Abby Carvosso
A metric to demonstrate influence is critical as brands diverge across platforms, writes Abby Carvosso, managing director, Bauer Media lifestyle magazines.
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