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Think BR: Media analysis - don't start at the end

08 Oct 2012 | by Philip Lynch

Pre-campaign analysis can give you a competitive advantage, writes Philip Lynch, evaluation director, Kantar Media Intelligence.

Think BR: Who's your muse?

16 Jul 2012 | by Edwina Boyd-Gibbins

Looking at things from a new perspective and questioning our own assumptions is key to finding inspiration, writes Edwina Boyd-Gibbins, account executive, Pumpkin.

Think BR: Why start-ups fight even harder to be great

13 Jun 2012 | by Debbie Zaman

Start-ups are humble, nimble, better and different, writes Debbie Zaman, managing director, With PR.

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

22 Feb 2012 | by Simon S Kershaw

I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a comment, let alone an article. However, the launch of 'Mass Effect 3' from EA Games is a wee bit special.

Think BR: Managing a crisis

06 Jan 2012 | by Emily Hunt

A publicity crisis can strike at any time so it's important for a company to have a response strategy in place, writes Emily Hunt, research director, ICM Research.

Opinion: Online public opinion is the key to a successful social media strategy

20 Feb 2009 | by Graham Lee

To be successful in this market, online agencies must be looking at all other avenues of the "buzz generation" like organic word-of-mouth campaigns, supporting audio and video content, social networking platforms, more traditional support and that darling of social media, Twitter -- however, we must...

Politics of the Media: So Brown's toast, or is he?

28 Jul 2008 | by Stephen Foster

The biggest noise at Westminster this week was the sound of cabinet ministers rushing off on holiday before someone from the Today programme dragged them on the air to ask if they still supported Gordon Brown.

Politics of the media: Just when it seemed safe to go on holiday...

21 Jul 2008 | by Stephen Foster

We wrote here earlier this year that PM Gordon Brown would be lucky if he made it to the summer holidays, and he just about has.

Time to sell the agency? Outlook from Results International

11 Jul 2008 | by Andy Collins

Despite ever increasing economic gloom, the outlook for the marketing communications sector remains relatively positive, writes Andy Collins, senior partner at Results International, the adviser to agency owners looking to sell.

Politics of the media: Time for Brown to revert to type?

09 Jun 2008 | by Stephen Foster

Talk about self-inflicted wounds. Prime Minister Gordon Brown has just incurred another one with the failed attempt to sign up Ogilvy & Mather, or some part thereof, to investigate why he isn't very popular.

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