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Where students can find help on Brandrepublic.com
03 Oct 2008 | by Staff
LONDON - As the place where the advertising, marketing, media and communications industries meet online, BrandRepublic.com offers plenty of opportunities for students interested in the sector to find out more. Simply click on the links below to find what you are looking for:
Superbrands case studies: BT
06 Jun 2008
As well as being one of the best-known companies in Britain, BT is also a brand recognised and understood across the globe.
How not to overstep the mobile mark
29 May 2008
As the mobile market expands, Caroline Worboys says that despite its growing popularity as a marketing medium, brands should take care engaging in mobile conversation with consumers.
Superbrands case studies: British Gas
20 May 2008
British Gas, owned by Centrica, is based in the UK and is a well known energy supplier to homes and businesses, as well as an installer and maintainer of central heating and gas appliances.
Getting the support right for powerful promotion
06 May 2008 | by Sue Randall
One important yet often neglected area of promotional marketing is fulfilling a campaign, writes Sue Randall, head of sales at Orbital Response & Fulfilment.
Desert Island Brands - Pepe Parra
15 Apr 2008
A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why, Adrian Whitefoord of Pemberton & Whitefoord, asks Pepe Parra, co-founder of experiential agency 2heads.
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