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We all know that consumer behaviour changes and that all consumers have conflicting opinions and needs with regard to retail, writes Nick Butcher, co-founder and creative director of retail specialist Beyond Communications.
A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Trevor Richards, managing director of rpa:group.
A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Nick Butcher, Creative Director of Beyond Communications a retail design specialist with clients that include L'Oreal,...
Caring for skin is at the heart of the Nivea brand and the emotional values associated with the brand have changed little over the past 95 years.
Elastoplast offers uncomplicated and innovative solutions to everyday problems and pains to helping people to get on with enjoying their lives.
LONDON - A survey of some of the advertising industry's most senior leaders believes New Labour has been over-zealous in its regulation of the industry.
Think cafe culture, think coffee, think definitive machine: for many there is no alternative -- only Gaggia.
Not all revolutions happen by force; some evolve gently over time. Dermalogica is one such 'quiet revolution' that has, through a synthesis of science, time-honoured ingredients and traditional philosophies, changed the face of modern skincare.
A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Howard Milton, founder of brand consultancy Smith & Milton.
Award-winning Cobra Beer is making a huge impact in the ultra-competitive UK beer market. Charming its way to the top and constantly innovating, Cobra is a brand that likes to do things differently and better.
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