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Inside Indicia and Very's DMA Grand Prix-winning campaign

Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.

The BR 200 May 2011: The web's most influential bloggers (1-50)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (51-100)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (101-150)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (151-200)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

How not to overstep the mobile mark

As the mobile market expands, Caroline Worboys says that despite its growing popularity as a marketing medium, brands should take care engaging in mobile conversation with consumers.

Getting the support right for powerful promotion

One important yet often neglected area of promotional marketing is fulfilling a campaign, writes Sue Randall, head of sales at Orbital Response & Fulfilment.

Getting the best from budgets in belt-tightening 2008

If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail.

Choosing the right virtual gift

Christmas is almost here, says Gail Cookson, client services director of direct marketing specialist Watson Phillips Norman, but don't panic, help is at hand.

Blogs on the run!

Apple's worldwide launch of the new iPhone will mobilise the next wave of user generated content, predicts Ardi Kolah.


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