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Sales pitch society - The Lowbrow Lowdown

It was months and months ago. Web publications were wilting left and right. My sweet 1/word monthly column- and feature-writing gig was kaput. The other publications for which I wrote regularly were either dropping like flies, slashing their freelance budgets or offering me the wondrous privilege of...

Is fuzzy marketing the
future of advertising?

Our industry has to change to survive. Not just because of recession but because we have been doing things the same way for too long and the gap between client and agency has grown, writes Chris Arnold .

Timeline: The WPP/Tempus battle

As the battle for Tempus draws to a close, Brand Republic details the key moments in the ongoing saga.

Why going ahead with the Tempus
deal is good news for WPP

It had to happen and finally it has. WPP has bowed to pressure from the City and gone ahead with its deal to buy Tempus. This has to be a good thing, as despite all the wrangling, the deal still makes a great deal of sense, writes Gordon MacMillan .

Cape Canaveral commercialism - The Lowbrow Lowdown

They hobnob with North Korea and they make deals to sell weapons to Iran. Despite this, we Americans insist on following Russia's lead in outer space, writes Kate Kay .

Great name for a brand - The Lowbrow Lowdown

If you're a music fan, there's a good chance that the phrase "that'd be a great name for a band" has crossed your lips many a time, writes Kate Kaye .

Smoking Out the Golden Marble Regime - The Lowbrow Lowdown

In recent days, we've heard the terms "Acts of War", and "Retaliation" repeated regularly. But there's a war being waged that isn't receiving round-the-clock news coverage. Some believe the outcome of each battle could impact society in profound ways, so they're taking action to topple their malicious...

Ogilvy survey of CEOs reveals
branding issues are paramount

An Ogilvy & Mather Europe study into the mindset of the chief executive officer in today's business world has revealed that brands are higher up the agenda of CEOs than ever before, Jennifer Whitehead writes .

Leo Burnett tops creative league table

Leo Burnett has topped the inaugural Brand Republic Top 20 Creative League by a wide margin, beating its closest rival, Saatchi & Saatchi, by more than 50 points, writes Jennifer Whitehead .

Global ad consolidation predicted as Hewlett-Packard merges with Compaq

The news that Hewlett-Packard is to merge with Compaq is once again focusing attention on the global consolidation of advertising accounts, writes Jennifer Whitehead .


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