IAB building brands trilogy: Lucozade
03 Nov 2011 | by Staff
Research from the IAB and GfK NOP has found that in a Lucozade campaign using TV and online, 32% of those who saw the campaign online did not see the TV ad.
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Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
The big banking brands need to be careful they don't stagnate as competitors enter the field, writes Simon Clough, global marketing director, Clear.
IAB building brands trilogy: Starbucks Via
03 Nov 2011 | by Staff
The cross-media launch campaign for Starbucks Via saw online activity reach consumers at one-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK NOP.
IAB building brands trilogy: Nestlé's Maggi So Juicy
03 Nov 2011 | by Staff
Research from the IAB and GfK NOP has found that in a cross media campaign for Nestlé's Maggi So Juicy cooking sauce, TV and online together delivered a 17.1% point uplift in brand awareness.
BRIC Report: Magazine publishing markets
06 Jun 2011 | by Staff
The total value of the consumer magazine markets, including sales and advertising, in Brazil, Russia, India and China for the period 2005 to 2014.
BRIC Report: Video game advertising spend
06 Jun 2011 | by Staff
The total value of video game advertising revenue in Brazil, Russia, India and China for the period 2005 to 2014.
BRIC Report: Top 10 television advertisers
06 Jun 2011 | by Staff
The top 10 television advertisers in Brazil, Russia, India and China (2009).
BRIC Report: Share of television viewing (2009)
06 Jun 2011 | by Staff
Share of television viewing in Brazil, Russia, India and China (2009).
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