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Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of "Director Wolfdog, Old Spice's new Director of Marketing" and promotes the brand's Wild Collection.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Toilet tissue brand Velvet has used its own product as a canvas in its new ad campaign. Here's a look behind the scenes that reveals how it was created.
Detergent brand Ariel rigged up a jam wielding robot controlled via an open Facebook page to prove the stain-busting power of its soap powder in a unique 'aim, stain and win' "live gaming experience".
Procter & Gamble, owner of brands including Gillette, Old Spice and Fairy, released figures last week revealing its annual marketing spend grew by $700m to $9.3bn last year. Here's a look at some of the brand's biggest campaigns.
The UK is a big fan of championing the underdog. We love to see a big fish taken on by relatively small fry, and that is exactly what King of Shaves is doing with P&G giant Gillette with its tennis-themed viral.
Calvin Klein is pushing its unisex fragrance CK one in a big digital campaign combining a smartphone app, social media, a website, hidden video footage and the chance for members of the public to feature in the campaign.
David and Victoria Beckham are fronting an ad campaign for their new his and hers fragrances, Intimately Beckham Yours.
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