Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.
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Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
The big banking brands need to be careful they don't stagnate as competitors enter the field, writes Simon Clough, global marketing director, Clear.
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.
BR Video: Nationwide right to drop England sponsorship
21 Jul 2010 | by Daniel Farey-Jones
Members of the public back Nationwide's decision to drop its 11-year sponsorship of the England team in the latest BR Video.
Comparison site Credit Jungle launches
12 Jul 2010 | by Staff
A comparison site called Credit Jungle has launched with the promise of eradicating the need to submit multiple loan applications, while protecting consumers' credit ratings.
How to make your research budget leaner
11 Aug 2009 | by Duncan McCallum
Making your research budget stretch further in a recession is easier said than done, but by following a few simple tips, you can make your investment work harder and even enhance the insights gained.
How has the credit crunch affected people?
05 Sep 2008 | by Vox pop
As the price of oil, gas, electricity and food continues to rise, and the property market collapses, Brand Republic took to the streets to find out how members of the public have been affected by the credit crunch, if at all.
Businesses look to mobile solutions for their sales forces
03 Mar 2008 | by Frost & Sullivan
New analysis from Frost & Sullivan on European Mobile Sales Force Automation (SFA) Markets, finds that the market generated €255.5 million in 2007 and estimates this to reach €869.5 million in 2013.
Forrester Research report explains blogging benefits for marketers
02 Dec 2007 | by Alex Donohue
Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.
Group M forecast: Olympic sponsorship lifts outlook for 2007
26 Jan 2007 | by Adam Smith, GroupM
Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for marketing services is boosted by the Olympic sponsorship which goes live this year.
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