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The London 2012 Olympics may have had a positive effect for some brands, but it remains to be seen if it brings long-term tangible returns, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.
New data helps explain the FMCG sector's changing attitude towards online adspend, writes Ashley Underwood, Ashley Underwood, strategy manager TGI & Custom, Kantar Media.
Why do retailers often fall at the final furlong, asks John McGiffin, SymphonyIRI Technical Services Group.
Consumer packaged goods brands must constantly re-evaluate their marketing options to ensure that their digital strategy meets the needs of online women, writes Babita Earle, digital strategy director, GfK Digital.
The weather can have a significant impact on what people buy and when they buy it, writes Tim Eales, strategic insight director, SymphonyIRI Group.
Steep price rises have hit sales volumes in a number of categories and, with shoppers in control, brands and retailers must look closely at their pricing and promotions strategy, writes Tim Eales, strategic insight director, SymphonyIRI Group.
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
Taste setters are 2.6 times more likely than other grocery shoppers to buy new products, writes Jan Worsley, associate director, SPA Future Thinking.
Online video can help deliver significant impact across a range of brand metrics, writes Mads Holmen, planning director, GoViral.
