The European mobile elite in 2012
17 Oct 2012 | by CNBC
Fifty percent of European business executives claim to have an iPad in the home in 2012, up from 19% in 2011, according to CNBC's Mobile Elite 2012 survey.
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In the last of a four-part series looking at how the nation engaged with London 2012, Will Youngman of GfK's Digital Market Intelligence team answers that all important question: was it worth brands getting involved?
Fifty percent of European business executives claim to have an iPad in the home in 2012, up from 19% in 2011, according to CNBC's Mobile Elite 2012 survey.
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With such a wealth of research published around the London 2012 Olympic and Paralympic Games, I have provided an overview on some of the more salient studies to be featured on Brand Republic.