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What do consumers think of 4G?

07 Dec 2012 | by Gavin Sugden and Aakanksha Haran

New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran, directors, Ipsos MediaCT.

The mum dilemma

06 Dec 2012 | by Tash Walker

Tash Walker, partner at The Mix Research, explores the dilemma that mum faces when it comes to feeding the troop and what this means for brands today.

Sam Howroyd: Engaging with brands on Facebook

04 Dec 2012 | by Sam Howroyd

This week on the Intelligence section we try to find out if Facebook users are quite as engaged as we think they are, and how consumers feel about the annual deluge of Christmas ads.

Think BR: What impact has the iPhone 5 really had?

04 Dec 2012 | by Tim Villanueva

Marketers can leverage the power of the iPhone 5 to deliver even richer experiences, writes Tim Villanueva, mobile marketing strategist, Fetch.

Think BR: The value of accurate forecasting

29 Nov 2012 | by Richard Boyko

Improving company attitudes to volume forecasting can make a contribution to the bottom line, writes Richard Boyko, director, Ipsos Marketing.

Sam Howroyd: Do brands still tell the truth?

19 Nov 2012 | by Sam Howroyd

Do consumers still trust brands to tell the truth? Will Apple be knocked off its perch anytime soon? These are just two of the questions I've been looking at on Brand Republic's Intelligence section.

Think BR: Getting the real measure of return on investment

19 Nov 2012 | by Marius Cloete

The PPA's Magonomics study is more than just an outright claim for magazines' effectiveness, writes Marius Cloete, head of research, PPA.

Think BR: Jeans, cornflakes, Christmas and Postar

19 Nov 2012 | by David McEvoy

The new Postar launches next year on a very auspicious date, writes David McEvoy, marketing director, JCDecaux.

Social media gives you wings

16 Nov 2012 | by Charlie Dundas

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.

Is Apple's halo beginning to slip?

12 Nov 2012 | by Lee Langford

Next year could provide some cheer for brands hoping to challenge Apple's dominance, research from Harris Interactive has found.

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