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Stella McCartney, the fashion designer, has launched an e-commerce site in the UK for the first time.
'The X Factor' producer Fremantle Media and ITV have partnered with online department store Very.co.uk for a special fashion section of 'The X Factor' website, which will sell branded merchandise.
Adidas has launched a new mobile app called miCoach, which will be supported by a global marketing campaign featuring World Cup winner David Villa, tennis pro Andy Murray and rugby legend Jonny Wilkinson.
Asos, the online fashion retailer, Bauer Media and Cancer Research have teamed up to launch a campaign that aims to promote positive attitudes towards sun protection among 16- to 24-year-olds.
Wonderbra UK has launched a new interactive website in an effort to better target its 18- to 30-year-old online audience.
LONDON - Sportswear brand Puma has appointed Droga5 as lead agency on its $100m (£67.1m) global advertising and marketing account without a pitch.
