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Appointment to View: Behind the scenes of the Jack Daniel's ad

16 Dec 2011 | by Georgina Brazier

Jack Daniel's has long played on its folksy, small town roots and its festive ad outing, in which it builds a Christmas tree made up of whiskey barrels, is no exception.

CREATIVE STRATEGY: BBC redefines advertising as a stomach pump

15 Dec 2011 | by Simon S Kershaw

Joy. Laughs. Poignancy. What effect do the Christmas ads have on you? How about nausea?

Appointment to View: behind the scenes of the M&S Christmas ad

12 Dec 2011 | by Georgina Brazier

With girl band Little Mix taking 'The X Factor' winners' crown, we take a look behind the scenes of Marks and Spencer's Christmas ad featuring the final contestants.

Appointment to View: Behind the scenes of the Morrisons Christmas ad

12 Dec 2011 | by Georgina Brazier

Morrisons' Christmas ad by DLKW features Freddie Flintoff and Sir Bruce Forsyth and is set in a fantasy Christmas market. We take a look behind the scenes.

Appointment to view: Cartier collaborates with musicians for short film trilogy

06 Dec 2011 | by Georgina Brazier and Sarah Johnson

Cartier has released the first short film in a trilogy produced in collaboration with musicians and directors. We take a look at how the film was put together with creative agency The Hours and French band Air.

CREATIVE STRATEGY: John Lewis tugs the heart strings (and the purse strings)

01 Dec 2011 | by Simon S Kershaw

Is there anything left to say about the John Lewis Partnership Christmas TV commercial? Perhaps. First there is the gag about what's in the box that the wee lad takes into his parents' bedroom on Christmas morning - his sister's head?

Appointment to View: Nissan spoofs the spoof

28 Nov 2011 | by Georgina Brazier

You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.

Appointment to View: Behind the scenes of the Argos Christmas ad

23 Nov 2011 | by Georgina Brazier

Argos has teamed up with CHI & Partners to create a unique Christmas ad featuring a family of puppet aliens embarking on a Christmas shopping trip. Find out how it was made.

Appointment to View: The making of the 'Quit' anti-smoking ad

22 Nov 2011 | by Georgina Brazier

Anti-smoking charity 'Quit' has launched a cinema campaign showing a young woman aging prematurely as she draws on a cigarette. Post-production house Framestore gives an insight to how the effect was created.

CREATIVE STRATEGY: MW3 wins on games ad battlefield

17 Nov 2011 | by Simon S Kershaw

Backgammon. That's my game. I'm afraid that anything involving a console or a computer leaves me cold.

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