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WWF revisits DRTV with adopt a polar bear campaign

19 Dec 2008 | by Dan Leahul

LONDON - WWF-UK is re-introducing itself to DRTV after a three-year hiatus, with a campaign promoting its adopt a polar bear scheme.

National Express develops reward programme

11 Dec 2008 | by Dan Leahul

LONDON - National Express East Coast has appointed Yorkshire-based agency Chocolate Communications to launch a new loyalty scheme for frequent travellers.

Royal Mail dispatches first commercial Matter box

27 Nov 2008 | by Dan Leahul

LONDON - Royal Mail is sending out its first commercial Matter box, a unique direct marketing initiative containing free branded objects, to 30,000 UK households over the weekend.

Leukaemia charity in blood sample campaign

07 Oct 2008 | by Dan Leahul

LONDON - Marketing agency Tangible Response has created a multi-stage fundraising campaign for the Anthony Nolan Trust leukaemia charity in order to target 3,000 high-net-worth supporters.

Finalists named for Blutopia challenge

18 Sep 2008 | by Dan Leahul

LONDON - Emap, Office Depot and De Vere Venues have been named as the three finalists fighting it out for top spot in business-to-business data company Blue Sheep's £250,000 nationwide marketing competition, Blutopia.

Direct mail creative wins ideas marketplace award

10 Sep 2008 | by Jacquie Bowser

LONDON - Advertising ideas marketplace OpenAd.net has awarded British creative Angie Davies with first place in a competition to create a direct mail package for non-profit organization Dress for Success.

US truck maker funds Fathom's big rig documentary

13 Aug 2008 | by Dan Leahul

LONDON - Omnicom agency Fathom Communications has produced a 45-minute documentary on truckers which has been bankrolled to the tune of $15m (£8m) by Navistar, a US heavy vehicle manufacturer hoping to generate buzz for a new model.

EHS Brann Cirencester creates mail to support Volvo XC90 range

13 Aug 2008 | by Staff

LONDON - EHS Brann Cirencester has created a below-the-line campaign to push the Volvo XC90 range, tying in with the carmaker's sponsorship of the Volvo Ocean Race, which starts in October.

Digital Marketing Group hires Guy Harris to drive new business

28 Jul 2008 | by Ben Bold

LONDON - Digital Marketing Group has poached Guy Harris, DMS managing director, to take on the role of of development director.

Honda campaign invites prospects for drive in the country

02 Jul 2008 | by Staff

LONDON - Relationship marketing agency Hicklin Slade & Partners has developed a campaign for Honda to encourage families, couples, company car buyers and first-time buyers to take a drive this summer.

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