Click 
to remove filters
We seem to have a travel theme going on. Last week, it was British Airways. Now for a brand that's more ... down to earth, shall we say.
I've never been a big fan of British Airways or its advertising. Some business people who do many more air miles than I, refer to themselves as members of the ABBA club.
If you weren't already familiar with the potential power of sponsorship and aligning your brand with particular communities, then the 2012 London Olympic Games will certainly have opened your eyes.
Tourism Australia has started a month-long social media campaign, '30 Days in Oz', to convince school leavers to head Down Under on the Working Holiday visa.
London 2012 sponsors are celebrating one year to the start of the Olympics by holding one-off events and running a host of advertising campaigns across the national press.
Travel advertising. Should be a doddle, eh? It's a subject we all love. And its raw materials - photography and traveller's tales - should make for great visuals and copy. Why is so much of it so bad?
The 1980s was a time of huge expansion for the Virgin brand, with founder Richard Branson becoming an aspirational personality who has proven an integral part of the brand's development.
As creatives, it's our prerogative to complain about the size of the logo as requested by the client. So goes the cliché, anyway.
An ad for British Airways has been named January's ad of the month in the 2011 Awards for National Newspaper Advertising (Annas).
British Airways has launched an online promotion for flights from Sydney to London, offering to discount flights by the largest amount of runs England scores in a single Ashes innings.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us