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This Volkswagen ad, created by BMP DDB, follows in a long line of advertising hits for the autos brand.
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
This film hit a nerve. Well, actually not "hit" so much as moved, tickled and embraced. This film being the latest TV commercial for VW Polo.
Your reviewer is back in Blighty after recently touring Australia. Given the outrageous scale of the place, much driving was involved.
Ad agencies have always had a penchant for ripping off films, whether Hollywood blockbusters or student projects.
You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.
Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology works.
Now that Toyota has been named the greenest brand in the world, here's a reminder of how the brand created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some of the energy it produces.
Skoda has used its sponsorship of Channel 5 crime drama to promote its own mystery for viewers to solve and enhance its reputation as an astute brand.
