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Experts from Kellogg's, Universal and BSkyB are among those offering insights in this free video for marketers looking to engage an over 50s audience.
What do the hapless contestants on BBC One's 'The Apprentice' share with some of the UK's real entrepreneurs? A new book lifts the lid on what it takes to make it BIG TIME, reports brand marketing and sponsorship guru, Ardi Kolah.
Lawyers have long been accused of chasing clients with 'no-win, no-fee' deals in personal injury claims. However, it's highly unlikely that the floodgates will open with brand owners queuing up to sponsor their local NHS Trust, as the Department of Health introduces new promotion and sponsorship rules...
Although past performance isn't always an indicator of future performance, with respect to the sponsorship industry, that actually isn't quite true.
