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Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.

Awesome Apple? Or is the bubble about to burst?

21 Dec 2012 | by Mark Simon

Over half of UK iPad owners are disgruntled with the timing of the new iPad 4 launch, writes Mark Simon, managing director, Global Technology Practice, Toluna.

Think BR: Which came first, the mobile site or the app?

20 Dec 2012 | by Mark Freeman

Don't make the mistake of thinking mobile is just about apps, writes Mark Freeman, creative partner, Movement.

Help bargain hunters buy genuine brands

20 Dec 2012 | by Charlie Abrahams

Around one in five US and European bargain hunters land on sites selling counterfeit goods, writes Charlie Abrahams, vice president, EMEA, MarkMonitor.

Think BR: Personally speaking

18 Dec 2012 | by Paul Porter

Personalisation is here and it's becoming increasingly sophisticated, writes Paul Porter, executive planning director, Mars London.

Five key lessons on selling the baby

18 Dec 2012 | by Gary Stolkin

Adam & Eve did it, as have AKQA, LBi and McGarry Bowen, but selling your business is a big decision that can fail to meet expectations unless your goals are clearly defined from the outset.

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

The new power of television

17 Dec 2012 | by Sarah Ivey

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.

Think BR: Good data protection law should not throttle innovation

13 Dec 2012 | by Nick Stringer

The European Commission's data protection proposals have the potential to set Europe's digital agenda back by years, writes Nick Stringer, director of regulatory affairs, IAB.

Think BR: The future of digital advertising is true ad personalisation

11 Dec 2012 | by Sam Barnett

Consumers are becoming increasingly intolerant of ads that lack direct and immediate relevancy to them as individuals, writes Sam Barnett, chief executive officer, Struq.

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