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NEW YORK - The internet advertising industry is the latest to finish the year with some good news, after a report said that online ad sales grew by 1% over the third quarter of the year.
LONDON - Marketing expenditure in the UK is set to grow faster than in the US, Germany and France in 2003, while Japan will be the only major market to continue to decline, according to a study from advertising group Havas and the London Business School.
LONDON - Smirnoff is launching a campaign to recruit new drinkers with an online competition that ties in with the 'If Smirnoff made...' television advertising campaign.
NEW YORK - Absolut, the Swedish vodka, has named Omnicom Group agency FitzGerald Communications for its interactive work in the US.
LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more about the habits, interests and preferences of Xbox gamers.
LONDON - Heresy, the digital consultancy connected to HHCL & Partners, has made two people redundant in the wake of ChevronTexaco's decision to move its £25m account to Young & Rubicam.
LONDON - Proximity London is strengthening its digital marketing division with the appointment of former Organic managing director John Baker to the newly created position of head of digital services.
LONDON - Internet company Yahoo! is predicting a 22% jump in advertising revenues for the fourth quarter, on the back of an increase in sponsored searches.
NEW YORK - Google, the search engine that has entered the language as a verb, has launched a shopping service giving users access to online merchants selling the products they want.
NEW YORK - Banner ads are set to get bigger as the Interactive Advertising Bureau threw its weight behind four new larger sizes of ad.
