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The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.
In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader at Google UK.
People are watching more TV than ever and new technologies are allowing advertisers to target them like never before, writes Hamish Pringle, strategic advisor to 23red.
Partners Andrews Aldridge co-founder Phil Andrews leaves, while Costa Coffee's marketing director Jim Slater is promoted, all in BR's round-up of this week's people moves in advertising, marketing and media.
'This is England 88' kicked off with a peak audience of three million last night, Channel 4's highest rating drama launch this year.
Little Mix's victory in 'The X Factor' final helped the show bow out with a peak audience of 15.27 million viewers last night, four million viewers down on 2010.
Use of traditional media metrics is stifling development and innovation in the media landscape, writes Rhys McLachlan, corporate development director, Videology.
MediaCom promotes Claudine Collins to managing director, while UKTV appoints former PepsiCo marketer Simon Michaelides as head of marketing, all in BR's round-up of this week's people moves in advertising, marketing and media.
There is a lot the advertising industry can learn from the innovative companies in Sillicon Valley. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development director & partner, Addiction Worldwide.
Adrian Chiles and Christine Bleakley's final outing as presenters of 'Daybreak', the ITV1 morning show that launched to great fanfare last year, was watched by an average of 800,000 viewers yesterday morning.
