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Church weighs into product placement debate

LONDON - The Church of England has made a submission to the DCMS consultation on product placement warning lifting the ban would be to the detriment of the advertising and media planning industries.

Cinema admissions on course for five-year record

LONDON - Cinema admissions in the first 11 months of the year have been the highest since 2004, with the success of 'Avatar' and forthcoming 'Sherlock Holmes' promising to round off 2009 in style.

Peter Rabbit TV series to 'democratise' character's appeal

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series in 2011 following an agreement between Potter Frederick Warne and licensing agent Chorion.

Michelin moves $43m US media from MediaCom to MEC

NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.

Ad blackout for party leaders' historic TV debates

LONDON - ITV and Sky's 90-minute televised debates between the prime ministerial candidates will be free of ad breaks.

Apple's TV subscription project makes some progress

NEW YORK - Apple's attempt to develop a monthly TV subscription package has drawn CBS and Disney into talks, but News Corporation, Viacom and Discovery appear unconvinced, according to reports.

Eurostar cancels marketing activity and prepares 2010 rethink

LONDON - Eurostar has cancelled a January radio sponsorship and is to review its 2010 marketing plans and use of social media as part of a contrite reaction to its ongoing service disruptions.

Strictly finally beats ITV1 ratings by six million viewers

LONDON - With 'X Factor' out of the way, BBC One's 'Strictly Come Dancing' waved goodbye on Saturday night with a peak audience of 11.3 million viewers watching Chris Hollins and dance partner Ola Jordan take the title, according to unofficial overnight figures.

Trading Places (18 Dec): This week's people moves in advertising, marketing and media

LONDON - The high-profile departure of NatMag MD Jessica Burley leads the headlines as Brand Republic rounds up the week's industry moves in advertising, digital, marketing and media.

Who Wants To Be A Millionaire iPhone app launched

LONDON - Sony Pictures Television's 2waytraffic has launched a 'Who Wants To Be A Millionaire?' iPhone app costing £2.99 - sadly even if you make it to the million pound reward it's only virtual.

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