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Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue.
Posterscope names Chris O'Donnell global commercial director, Simon Broderick is promoted to head of TV at MediaCom and Elle hires Phebe Hunnicutt as digital director, in this week's round-up of people moves across advertising, marketing, media and PR.
Rapp UK promotes managing partner John Perkins to managing director, Richard Stokes joins Maxus from ZenithOptimedia, and Patricia Hamzahee moves to Fleishman-Hillard, in this week's round-up of people moves across advertising, marketing, media and PR.
Live-streaming coverage of Thinkbox's 'TV Creativity: the art of the heart' conference.
Ogilvy & Mather and Dare look for replacement UK leaders as Jaimes Leggett and his wife Lee relocate to Australia, and former Marks & Spencer chief Stuart Rose is appointed chairman at Fat Face, in this week's round-up of people moves across advertising, marketing, media and PR.
Facebook beat Wall Street's expectations and revenues climbed 40% in the fourth quarter with a doubling of mobile revenues.
Lionel Barber, the editor of The Financial Times, has unveiled the paper's digital first strategy, which will cut 35 jobs and relegate newspapers to second place, as speculation about a sale of the FT continues to circulate.
The Financial Times is being touted for sale by investment banks and has been given a price tag of £740m to £1bn, according to a report in The Daily Telegraph.
Nick Thorogood, senior vice president, content & marketing, Scripps Network Interactive, EMEA, explains how Food Network became the number one lifestyle channel in the UK.
Tablets, giant TVs and a fridge that orders its own milk; Videology's John Tigg takes a walk round the halls at the Consumer Electronics Show in Las Vegas.
