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NEW YORK - Hughes Electronics is to undertake a marketing campaign to ensure subscriptions to its DirecTV satellite service do not fall off, as it awaits the US government's decision on the proposed takeover by EchoStar.
HONG KONG - Financial Times publisher Pearson has formed a joint venture with China's largest television broadcaster, CTV Media, to produce television and broadband services.
LONDON - Omnicom Group has named Turner Broadcasting Sales marketing chief Joe Uva as worldwide president and CEO of OMD, the world's largest media-planning and buying agency.
NEW YORK - In a collaboration with HBO's Band of Brothers, Jeep is running two commercials focusing on the brand's World War II roots as part of a new campaign for its for its Grand Cherokee, Liberty and Wrangler vehicles.
LONDON - Channel 4 has launched a viral marketing campaign for a new three-part series Pump Up the Volume, which charts the history of house music.
LONDON - Hula Hoops will debut a series of idents on E4 tonight, as part of its sponsorship of the Japanese-inspired gameshow Banzai TV.
LONDON - Beeb.com has appointed interactive agency Profero to work on brand development and a new campaign for the BBC shopping portal in the run-up to the busy holiday season.
LONDON - BBC director general Greg Dyke has warned that the boom in the cost of sports TV rights is coming to an end.
LONDON - Channel 4 is axing 80 jobs and is halving investment in its commercial division, 4 Ventures, in response to the downturn in advertising.
LONDON - Walt Disney Company, owner of the ABC TV network, said fourth-quarter net income dropped 68% to 36.5m with little sign of a recovery as the outlook for first quarter of 2002 remained bleak.
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