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Great marketing is about the personal touch

19 Dec 2007

Simon Rowland, senior consultant at UffindellWest, suggests a practical plan to capitalise on consumer touchpoints to create excellent customer experience.

Finding the right place to launch

03 Dec 2007 | by Ardi Kolah

Can ‘place' be as important as ‘price', ‘promotion', ‘product' and ‘people'? Ardi Kolah investigates.

City Republic: stormy Wednesday, Northern Rock and HP's progress

21 Nov 2007 | by Stephen Foster

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing and media.

City Republic: Northern Rock, Associated, Wall Street and China

19 Nov 2007 | by Stephen Foster

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing and media.

City Republic: Emap, Sainsbury's, Porsche and WSJ ambitions

14 Nov 2007 | by Stephen Foster

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing and media.

City Republic: Barclays, share prices and Emap's big day

12 Nov 2007 | by Stephen Foster

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing and media.

Sponsorship 2.0

07 Nov 2007 | by Ardi Kolah

It’s time to re-wire broadcast sponsorship so that it works for the next generation of viewers, argues Ardi Kolah

City Republic: bank battles, oil records and Rose's good result for M&S

07 Nov 2007 | by Stephen Foster

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing and media.

City Republic Special: credit crunch spreads to blue chips

02 Nov 2007 | by Stephen Foster

City Republic is the latest great new addition to BR. Every Monday and Wednesday -- and for this week only, Friday -- Stephen Foster takes a personal view on what the financial markets are doing and what it means for marketing and media.

City Republic: Nike, US interest rates and C4's birthday

31 Oct 2007 | by Stephen Foster

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on what the financial markets are doing and what it means for marketing and media.

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