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Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric.
In this extract from his book 'The Science of Serendipity: How to Unlock the Promise of Innovation', Matt Kingdon, co-founder of ?What If!, examines how large organisations can still be innovative.
Giving customers a more personal shopping experience could be the key to success for independent retailers, writes Mano Manoharan.
As Jessops and HMV show, businesses need to adjust and modify to meet the challenges of change, writes Aaron Shields, strategy director, Fitch.
Selfridges' No Noise concept highlights the strength and longevity of great branding, writes Thayne Forbes, joint managing director, Intangible Business.
Brands have to be careful not to run foul of the rules when running price comparison ad campaigns, writes Fiona McBride, trade mark attorney, Withers & Rogers.
What can we expect from the world of marketing in 2013, asks Matt Pye, managing director, Cheil UK.
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.
With Christmas Day just a few weeks away, retailers will be hoping that the weather does not have a detrimental impact on shopper numbers, writes Frank Jellinek of Ipsos Retail Performance.
Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek and The Wall.
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