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In this extract from his book 'The Science of Serendipity: How to Unlock the Promise of Innovation', Matt Kingdon, co-founder of ?What If!, examines how large organisations can still be innovative.
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.
Former Sony marketer Ben Moore joins creative agency Anomaly while Molson Coors' managing director of brands Chris McDonough is set to exit, in this week's round-up of people moves across advertising, marketing and media.
The key to a brand's longevity lies in trust, writes Catherine Becker, chief executive officer, AdConnection.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
For many domestic and Western companies, cracking the Chinese market and getting cozy with the Chinese consumer represent the Holy Grail for business success, writes Toby Southgate, chief executive officer, UK & Ireland, The Brand Union.
The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Apple parts company with head of retail John Browett while the Institute of Direct Marketing welcomes Mike Cornwell as chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.
