Think BR: How our independent retailers can re-build their brand experience in 2013
17 Jan 2013 | by Mano Manoharan
Giving customers a more personal shopping experience could be the key to success for independent retailers, writes Mano Manoharan.
Click
to remove filters
In this extract from his book 'The Science of Serendipity: How to Unlock the Promise of Innovation', Matt Kingdon, co-founder of ?What If!, examines how large organisations can still be innovative.
Giving customers a more personal shopping experience could be the key to success for independent retailers, writes Mano Manoharan.
MarkMonitor looks at the top online brand protection strategies for the year ahead.
As Jessops and HMV show, businesses need to adjust and modify to meet the challenges of change, writes Aaron Shields, strategy director, Fitch.
Selfridges' No Noise concept highlights the strength and longevity of great branding, writes Thayne Forbes, joint managing director, Intangible Business.
Within the current economic climate, budgets are creating havoc among marketing agencies, often causing them to lose focus, writes Simon Guest, business strategy director, Maverick.
There's a lot that marketers can learn from the London Underground, writes Donna Hindson, director of marketing, Microsoft Advertising & Online.
Tablets, giant TVs and a fridge that orders its own milk; Videology's John Tigg takes a walk round the halls at the Consumer Electronics Show in Las Vegas.
The New Year is the perfect time to take stock of where you are and where you want to get to in your career.
Media agency Mindshare gives its predictions for the year ahead.