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SYDNEY - Vodafone is launching a campaign featuring a warm-up match between the Australian Test Team and 250 school children, to support it's sponsorship of the Vodafone Ashes Series.
Campaign Brief has the story of how Australians have gone tech mad as brands including Google, Microsoft, Nokia, Sony and Apple top the list while old favourites such as Vegemite fall out of favour.
LAHORE - A friend visiting from London mentioned to me yesterday how astonished she was that during her two-week visit to Lahore she had yet to see a single hijab or burqa. She was especially amazed by what she called the 'relatively risqué' advertising (particularly on television).
LAHORE - Pakistan has been hit by the worst floods in 80 years. More than 1600 people have lost their lives. The UN has stated that the situation in Pakistan is worse than the tsunami in 2004.
NEW YORK - Unilever is trailing the use of GPS devices in its Omo, Persil in the UK, detergent in Brazil that allows its promotions agency Bullet to track shoppers to their front doors, according to Ad Age.
The Canon EOS 5D Mark II (reviews) can make some pretty awesome movies and when used properly, even the stills side of the camera can make some cool stop-motion movies. This one stands out. I met Peter Cote for the first time at the NAB conference and he was part of the team that put this together....
NEW YORK -- If you're looking to reach upholders of traditional American values, your best bet might be the Hispanic market. The market is growing: The 2010 Census expected to count a record 50 million Hispanics, or one in every six U.S. residents, meaning the Hispanic population will have increased...
SYDNEY - Australians engage in more conversations about brands than their American counterparts, according to a landmark study on the Australian word-of-mouth market.
WASHINGTON - Note to the Village People: The lyrics in your biggest hit need an update. The organization previously known as the Y.M.C.A. is henceforth to be called "the Y."
CAPE TOWN - Gavin Pike, currently the marketing and innovation director at Brandhouse Beverages in South Africa, has been appointed as global brand director of Johnnie Walker, reportedly the number one Scotch whisky brand by volume and number one global spirits brand by value.
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