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Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
Weiden + Kennedy on the vital statistics of Nike's - Write the future campaign that Ed Elworthy, Global Football Brand Communications Director will discuss at BrandMAX. This campaign made Nike the brand winner at the 2010 World Cup, standing out against the official sponsor adidas.
"Not since Willy Wonka and the golden tickets hidden in chocolate bars, has something come along like this." Editor, The Sunday Times, United Kingdom
The Grand Prix is awarded to the brand that, in the judges' opinion, has pushed the boundaries of marketing excellence by demonstrating insight, effectiveness and innovation. Yeo Valley's 'Live In Harmony' campaign met these criteria with panache... Born out of genuine insight with stunning results...
For me, it was Stella. I had grown up with it as a marketing legend. My round, he whispered. Debt in Venice. Reassuringly expensive. Gongtastic. And then the wheels came off.
Brandwatch is in a unique position in the social media monitoring space. Many of our clients run social media strategy for pan-European accounts - making it essential to track their brands across many different languages. Here are a list of six points we've learned in tracking brands across the world...
Google Alerts has featured prominently in top ten (or top 36) lists across the internet as an effective tool for a brands' online monitoring efforts.
Best-in-class companies, such as Travelocity, which acquired lastminute.com in 2005, are maximising their multi-channel marketing efforts and are seeing their customers spending 30% to 50% more than their single-channel counterparts*.
In the third marketer interview brought to Marketing by Yahoo!, IAB chief executive Guy Phillipson talks to American Express's Tara Looney
DDB Brazil scooped the Gold Award in the Travel, Entertainment and Leisure category for their 'Run' awareness campaign for Companhia Athletica's Gym.
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