Click 
to remove filters
If you were wondering whether the sponsorship industry is in some kind of death throes as a result of shortage of the readies for sponsored events think again, says brand marketing and sponsorship guru Ardi Kolah, who recently chaired the Think!Sponsorship conference in London.
Cinema can sometimes be an afterthought for marketers. It's that extra "luxury" for advertisers, should they have enough time left to film an extended and more cinematic version of an ad, and of course, spare additional budget, writes Tim Butler, group head at Pearl & Dean.
Being green has long since left the confines of hippie culture, and there is now enormous pressure on us as individuals to behave in an environmentally and socially responsible way, writes Amanda Phillips, chief executive of Proximity London.
Online offers direct marketers more than just a low-cost route to the market place, it can also pinpoint the best targets using behavioural data, writes Ben Langdon, chief executive of Digital Marketing Group.
Will the current economic uncertainty sort out the pretenders from the real deal? asks Dan Bobby, CEO of creative brand consultancy Dave.
Is the account handler role set to go the way of the dodo, the typewriter and Top of the Pops? asks Mark Runacus, chief strategy officer at HS&P.
There is a lot of discussion in the retail marketing industry about the more strategic role POP should be playing in the marketing mix. For the most part, the assertions, ambitions and aspirations of the industry are all perfectly valid, writes Creo's Richard Saysell.
What do the hapless contestants on BBC One's 'The Apprentice' share with some of the UK's real entrepreneurs? A new book lifts the lid on what it takes to make it BIG TIME, reports brand marketing and sponsorship guru, Ardi Kolah.
BP has been an international household name for decades. One of the world's largest energy companies, it provides fuels for transport, energy for heat and light, and retail services. It also develops an array of petrochemical products used to create all manner of everyday products.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us