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Verica Djurdjevic is promoted to managing director at PHD, Nigel Sharrocks is to leave Aegis Media and P&G chief executive Bob McDonald steps down, in this week's round-up of people moves across advertising, marketing, media and PR.
A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her choices are the latest in our series in association...
The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.
Winning four Silvers at D&AD and a Gold Cannes Lion, this ad for Unilever's Lynx body spray was also shortlisted three times at the 2005 British Arrows awards.
TV ads for Blackcurrant Tango, the NSPCC and Lynx are the standout executions chosen by Ben Tollett and Emer Stamp, the joint executive creative directors at Adam & Eve DDB, in the latest in this series created in association with Thinkbox and Brand Republic.
Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of "Director Wolfdog, Old Spice's new Director of Marketing" and promotes the brand's Wild Collection.
Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue.
Despite initially "bombing" in focus groups, Ronseal's "does exactly what it says on the tin" strapline has become a part of language and secured the brand its position as market leader.
Unilever, P&G and Kraft are the "most social" brand owners. However, too many social media campaigns are short-term and low-budget and are still failing to quantify their impact on sales, market share or other financial metrics, according to a new report.
In this extract from his book 'The Science of Serendipity: How to Unlock the Promise of Innovation', Matt Kingdon, co-founder of ?What If!, examines how large organisations can still be innovative.
