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Eighty six percent of UK broadsheet readers believe it's fair to pay for online content, write Mark Billige, managing partner, and Cecilia Mourain, consultant, Simon-Kucher & Partners.
When trying to reach skiers, marketers would do well to look beyond generic socio-demographic targets, writes Ashley Underwood, strategy manager TGI & Custom, Kantar Media.
Tagging is on the rise but this is bringing with it a set of problems that need to be resolved, writes Amy King, vice president of product marketing, Evidon.
