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Think BR: Interoperability and consolidation in the digital display ecosystem

19 Sep 2011 | by Erich Wasserman

There is an increasing polarisation in the digital display market, but which approach will win out, asks Erich Wasserman, co-founder and GM EMEA, MediaMath.

Duck and Cover in online model search

19 Sep 2011 | by Daniel Farey-Jones

Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.

Channel 4 catch-up service scales BR app chart

16 Sep 2011 | by Daniel Farey-Jones

Channel 4's recently relaunched on-demand programming app, 4oD Catch Up, has racked up a second week as the most popular entry on BR's branded app chart.

Appointment to view: Making of the Cadbury's Twirl Bites ad

16 Sep 2011 | by Georgina Brazier

Cadbury's ad for its new Twirl Bites features a wind-generated spinning mechanism that aims to show "the joy of twirling". Here's how the ad was created.

Trading places: this week's people moves

16 Sep 2011 | by Sara Kimberley

Dominic Carter's appointment as commercial director at News International and the departure of LG Mobile's Alex Windle all feature in BR's round-up of this week's people moves in advertising, marketing and media.

Viral View: The long idea of online video advertising

16 Sep 2011 | by Luke Aviet

While big events will continue to be viewed live, engaging online content will keep the consumer coming back for more, writes Luke Aviet, managing director, Advertising UK, AOL and Goviral.

CREATIVE STRATEGY: The Venky's ad? An amateurish punt, Brian

15 Sep 2011 | by Simon S Kershaw

Have you heard, or rather seen, the one about the chicken in the Blackburn Rovers dressing room?

Acxiom bids to bulk up data on affluent consumers

15 Sep 2011 | by Daniel Farey-Jones

Data supplier Acxiom is attempting to add affluent consumers to its database by using a door drop to get people to complete a web-based questionnaire for the first time.

St Ives buys direct media and data operation

15 Sep 2011 | by Daniel Farey-Jones

Marketing services and print company St Ives has acquired direct response media and data specialist Response One for an undisclosed sum.

Facebook delays IPO until late 2012

15 Sep 2011 | by Sarah Shearman

Facebook is delaying its hotly-anticipated floatation until the end of next year to keep employees focused on product development, according to reports.

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