19 Dec 2011
9 tech essentials to get more from life has been created by Haymarket Network as an innovative take on the traditional Christmas gift guide. It showcases Samsung's latest technology and promotes the company's competition to win... Read more
More in branded content from the APA
19 Dec 2011
With two once-in-an-era events marked in red letters on London's 2012 calendar, the capital is preparing itself for a record influx of visitors next year - and two new guides created by John Brown have been launched in readiness.
Packed with essential information for travel industry professionals...
19 Dec 2011
The CII - the Chartered Insurance Institute - has announced the appointment of Redactive Media Group as its new publishing partner for The Journal and FS , their leading titles for the insurance market. The two titles combined reach a membership of 100,000.
Redactive was appointed on the grounds...
19 Dec 2011
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More in branded content from the APA
19 Dec 2011
WGN America, a cable TV network in Chicago, needed to boost ratings and drive ad revenues. They came to us to see if we could help them promote a specific syndicated comedy show, "How I Met Your Mother." Ad spots wouldn't work - they could have given them away on their own network. They needed new...
19 Dec 2011
| by Richard Trinder
In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader at Google UK.
Jack Daniel's has long played on its folksy, small town roots and its festive ad outing, in which it builds a Christmas tree made up of whiskey barrels, is no exception.
16 Dec 2011
| by Hamish Pringle
People are watching more TV than ever and new technologies are allowing advertisers to target them like never before, writes Hamish Pringle, strategic advisor to 23red.
Partners Andrews Aldridge co-founder Phil Andrews leaves, while Costa Coffee's marketing director Jim Slater is promoted, all in BR's round-up of this week's people moves in advertising, marketing and media.
Joy. Laughs. Poignancy. What effect do the Christmas ads have on you? How about nausea?